Brand identity, motion, and marketing creative

Cha Cha Chai

2024

Brand identity, campaign visuals, print, and motion work for a contemporary chai brand balancing cultural familiarity with a sharper modern edge.

Cha Cha Chai needed a visual identity that felt warm, current, and commercially usable across launch material, social content, printed touchpoints, and motion work.

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Challenge

The brand needed to reference chai culture in a way that felt grounded, not generic or themed.

The identity had to work across day-to-day customer touchpoints such as menus, posters, and social campaigns.

Motion and rollout assets needed to feel like extensions of the same system rather than add-ons.

Solution

Built a bold identity direction with stronger colour, typography, and campaign framing.

Extended the brand into posters, menus, social assets, and motion loops so launch and day-to-day usage stayed consistent.

Used motion to give the brand more pace online and make the system feel livelier across digital channels.

What I did

Brand identity directionCampaign posters and launch visualsMenu and print collateralSocial content and motion loopsMarketing-ready brand rollout assets

Tools and technology

Adobe Creative SuiteMotion design workflowCampaign art direction

Project gallery

Cha Cha Chai hero identity visual — Lead brand visual used to set the tone for the wider identity.

Cha Cha Chai rollout visual — Supporting campaign direction carried through launch assets.

Cha Cha Chai poster design — Poster system used for promotions and seasonal pushes.

Cha Cha Chai menu design — Print collateral designed to stay practical and on-brand.

Short-form motion used to bring the identity to life online.

Outcome

Created a more cohesive brand world across print, digital, and motion.

Gave the business launch material that looked more intentional and recognisable.

Outcome details and campaign performance are available on request.

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