Web design, app, and platform build
2025 / Bradford, West Yorkshire
A joined-up digital ecosystem for a women-only gym in Bradford, covering the public website, member app, QR entry flow, and admin dashboard.
PW Gyms needed more than a launch website. The business needed a public-facing site that could sell memberships, a member app that made access and booking straightforward, and an internal platform that helped run the gym day to day.
The gym was launching from scratch, so the digital experience had to build trust fast before the business had years of brand history behind it.
The public site, member experience, and internal management tools all had to feel like one joined-up system rather than three disconnected products.
The platform also needed to support practical operational tasks such as class booking, member management, and QR-powered access.
Designed a conversion-focused marketing website around membership clarity, key facilities, and a stronger first impression for local search and direct traffic.
Built a companion mobile app that handles member access, QR entry, and day-to-day interaction with the gym.
Created an admin dashboard to manage classes, members, and operational workflows from one place.
Launched a complete digital system rather than a single marketing site.
Created a stronger membership journey from first visit through to active use.
Operational details and performance metrics are available on request.
Web Design Bradford
I design and build websites for businesses in Bradford and across the UK that need to look established, load quickly, and make it easier for the right customers to get in touch.
Marketing for Local Businesses
Some businesses do not need a full agency stack. They need someone who can connect the website, content, campaigns, and creative so everything feels more intentional and works harder.
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