Web design and e-commerce

FDL Bespoke

2025

A premium storefront and content-led web presence for an automotive styling business selling high-end parts and conversion services.

FDL Bespoke needed a digital presence that matched the quality of the workshop itself. The site had to present premium automotive work properly, organise a wide product catalogue, and support both direct product sales and higher-ticket custom enquiries.

FDL Bespoke premium automotive website homepage

Challenge

The business needed to feel premium online without becoming difficult to browse.

Inventory spanned multiple marques and product types, so structure mattered as much as aesthetics.

The site needed to support both e-commerce behaviour and enquiry-led service work.

Solution

Built a dark, editorial storefront that feels aligned with the automotive market the brand operates in.

Structured the shop and service content around the way customers actually browse by marque, model, and upgrade type.

Balanced direct buying with quotation-led conversion paths for more bespoke work.

What I did

Website design and frontend buildE-commerce storefront structureProduct catalogue organisationQuote and enquiry flowShowcase content for workshop transformations

Tools and technology

Next.jsReactTypeScriptTailwind CSSStripe

Project gallery

FDL Bespoke homepage
Homepage with a premium automotive presentation and showroom feel.
FDL Bespoke services page
Service presentation for styling, security, and conversion work.
FDL Bespoke shop page
Shop architecture organised around vehicle makes and products.
FDL Bespoke specialist landing page
Focused landing content for a key vehicle line and service area.