FDL Bespoke
Web design and e-commerce
A premium storefront and content-led site for an automotive styling business selling high-end parts and conversion work.
Challenge
FDL Bespoke needed a site that matched the quality of the workshop. It had to show off premium automotive work, organise a big product catalogue, and handle both direct sales and higher-ticket custom enquiries.
The business needed to feel premium online without getting hard to browse.
Stock spanned several marques and product types, so structure mattered as much as the look.
The site had to work for both straight e-commerce and enquiry-led service work.
Solution
Built a dark, editorial storefront that fits the market the brand sells into.
Structured the shop around how customers actually browse: by marque, model, and upgrade type.
Balanced direct buying with quote-led paths for the more bespoke work.
What I delivered
Deliverables
Tools and tech
Project gallery
Frame 01
Homepage with a premium automotive presentation and showroom feel.
Frame 02
Service presentation for styling, security, and conversion work.
Frame 03
Shop architecture organised around vehicle makes and products.
Frame 04
Focused landing content for a key vehicle line and service area.Outcome
Gave the business its first genuinely credible storefront.
Made it easier to browse stock and enquire about custom work.
Commercial performance details available on request.
Related services
Web Design Bradford
I design and build websites for businesses in Bradford and across the UK that need to look the part, load fast, and turn visitors into enquiries.
Marketing for Local Businesses
Not every business needs a full agency. Some just need one person who can connect the website, content, campaigns, and creative so it all pulls in the same direction.
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